Colorado… “It’s our nature”

It’s official… Colorado has a new brand image. Inspired by the mountains, countless fourteeners, our endless days of sunshine per year, serene mountain lakes and starry nights, Officials at the capital has decided to adopt the tagline “It’s our nature.” Furthermore, the official logo for the state of Colorado drew inspirations from our infamous mountainous terrain and our iconic licenses plate. Officials explain that the rounded corners and peak facing upward communicates our pleasant and approachable attitudes. To check out more of the creative process that they went through, check out www.brandcolorado.gov.