Gro Project releases a book of Cardinal Denim

In order to truly represent the degree of research and development behind The Cardinal, we decided to design a book that tells the story behind the journey of the our American Made Raw Selvage Denim from initial vision to the mills sourced for production. The book highlights the key development points of the denim such as the brand foundation, inspiration, detailing, function, style, fit, global sources and washing. Just like the Cardinal, we integrated old world processes like foil stamping, hand binding and then finishing the interior of the book with the identical tiger stripe fabric used on the pockets of the garment. Sparing no details from garment to it’s legacy the denim book will surely last as long as the garment it was designed to tell the story about. These rare books are only viewable at official stockists of The Cardinal. Make sure you visit The Blue Jean Bar in Denver CO / San Jose, CA or Family Affair Denver to sneak a peek.