Its always hard to be a new clothing brand in a sea of talent. Octavio Lara, of Higher Elevation, is feeling the struggle of being the under-dog and is embracing it. With the goal of getting their followers to elevate themselves, Higher Elevation took up arms with the symbol of pine trees. It’s a nice simple look for the up and comer. We caught up with Octavio and a couple of his models to scope some of the recent designs coming out of the Higher Elevation lab. With a small photo shoot in the up-and-coming 5-points, Octavio displayed some of the brand’s new looks. Currently only in Division West, Higher Elevation is hoping to grind their way into new locations before launching their Fall collection. To check out more of Higher Elevation’s goods, Roll over to their Website higherelevationco.com.